Digital and Analog Experiences
GastroMobil
Digital and analogue experiences that help DEHOGA Baden-Württemberg win apprentices for hospitality.
DEHOGA Baden-Württemberg
Business, Management & Marketing
Games and gamification for recruiting, trade fairs and marketing
Browser games that show jobs and products, keep visitors at the stand and build customer loyalty. With goals we agree up front, so you can measure the effect.
Clients and partners
Stand out where the right people are looking
Apprenticeships stay vacant, trade fair stands look alike, and products do not explain themselves. A well-made game shows the job or the product as it is and keeps people engaged for longer. We agree goals and key figures up front so you can see what it achieves.
Services
What we build for business, management and marketing
Typical applications in this sector. Your project is not on the list? Talk to us anyway, we build beyond it too.
Recruiting games
- Show jobs realistically
- For school fairs and social media
- Attribute applications clearly
Games for trade fairs and events
- Keep visitors at the stand
- Capture contacts directly
- Reusable across several fairs
Customer and guest loyalty
- Bonus programmes and loyalty campaigns
- Gamification in the online shop
- For retail and hospitality
Explaining products
- 3D product configurator
- Interactive guides and tutorials
- For sales teams without deep product knowledge
Example projects
What this looks like in practice
Games
Muddini's Adventure
Mobile game full of programming jokes that makes the public image of intersoft more exciting.
intersoft AG
Client voice
„As an IT company we faced the challenge of making our public image exciting. Nikola and his team convince with competence, professionalism and excellent time management.“
Marina KnolMarketing & Social Media, intersoft AGproject in the middleMuddini's AdventureFirst step
Free first conversation on goal, audience and key figures
Together we clarify who you want to reach and how you measure success. Then you receive a quote with a proposal for a pilot, such as one trade fair or one apprentice intake.
Why Studio Merkas
What you get with us
- One studio
Everything from one source
Concept, design, 3D, development and hosting sit in the same studio. No chain of agency and subcontractors.
One counterpart from the first conversation to operation
- Game development
Games that motivate
We come from game development and know how to keep apprentices, trade fair visitors and customers engaged. That goes into every recruiting game and campaign.
For example Muddini's Adventure for intersoft
- Technology
Technology as needed
Web, iOS and Android, Unity, Unreal or Three.js. We use what suits your target group. Often the browser is enough, no app needed.
Goals and key figures agreed in advance
- Stuttgart
In person, on site
A studio in Stuttgart that you can visit, and a fixed contact person from the start.
First conversation also online
Process
Four steps to your application
No risk for you: the first conversation is free, and you only decide once you have seen our quote. After that, you can see what we are working on in every phase.
Step 1Free first conversation
Step 2Requirements
Step 3Development
Step 4Handover or operation
You tell us who you want to reach and how you measure success. We ask the right questions and tell you openly what is feasible.
- Afterwards you have
- A quote with cost framework, statement of work and a proposal for a pilot
Together we define what the game needs to do and agree on goals and key figures. Where it makes sense, development starts in parallel.
- Afterwards you have
- An agreed list of what the application does, so it is clear what you get before work really starts
You see the current state regularly and tell us what to adjust. That way there are no surprises at the end.
- Afterwards you have
- A test version that you and your team can try out directly
You receive the finished game. Or we take over hosting, maintenance and updates, also for the next trade fair or intake.
- Afterwards you have
- A running application and a fixed contact person going forward
Frequently asked questions
Usually not. The browser is often enough, with no installation. An app pays off mainly when it is meant for long-term use.
Before the start we agree on goals and key figures, such as applications, contacts at the stand or playing time, and build the measurement to match.
Yes. We plan it so it can be adapted for the next trade fair or the next apprentice intake.
Contact
Tell us who you want to reach
Apprentices, trade fair visitors or customers, and how do you measure success today? A few sentences are enough. Niko will get back to you and arrange a free first conversation.
Knowledge
Further reading
Gamification
Gamification in Recruiting: Recrutainment Explained
Gamification in recruiting, also called recrutainment, makes application processes playful. We explain the benefits, real-world examples, and when the approach pays off.
Gamification
Gamification in Marketing: Attention and Brand Loyalty
Gamification in marketing turns passive viewers into active users. We show how brands like Starbucks, Nike, and Duolingo use it to win attention and loyalty.
Gamification
5 Strategies for Successful Gamification
Gamification only works with the right execution. These 5 strategies, from simplicity to meaningful rewards to flow, make gamification truly effective.